It's a whole new world out there with different rules and responsibilities. The saying "the only constant is change itself" summarizes today's business environment.  Technology improvements,  in telecommunications, computers and the Internet, are having a major influence on franchised businesses. Certain franchises are able to operate in ways that would previously have been impossible. Efficiencies have also been gained and means of communication have improved. Clear, concise and understandable operations manuals, supported by web-based intranet communications, enable the franchisor to respond to franchisee in a timely manner.

THE INTERNET

The Internet  is rapidly altering the business environment, changing the way we gather information, interact and conduct business. In doing so, it is providing franchised businesses with a myriad of new opportunities.

An increasing number of franchised businesses are racing to get on-line, and to consider an appropriate Internet strategy . Growth oriented franchisors are looking to explore and exploit the opportunities this new technology provides

The opportunities for increased efficiency are no more evident when applied to a more cost effective system for franchise sales.

Web Sites

Many franchisors have taken some step toward building their brand on-line by establishing a web site. Most provide information to the market for end users of products/services, as well as the market for franchisees and investors.

Business-to-Customer E-Commerce

An increasing number of franchisors are selling products/services to customers on-line. With rapid growth in individuals and organizations accessing the Internet, the opportunity to both attract new customers, and deal with existing customers in new ways, is increased. Further, many customers expect to buy on-line. Consequently, a number of franchised businesses are moving to establish their own sites that sell, in order to build and protect market share.

By embracing e-commerce at such an early stage we have already earned a reputation as a premier provider.